The demand for digital marketing professionals in the UK is rapidly growing as businesses continue to shift towards online strategies. The good news? You don’t need a degree to enter the field. With self-learning, practical experience, and the right approach, you can build a successful career as a digital marketer.
This guide will show you the exact steps to start your journey.
What Is a Digital Marketer?
A digital marketer is responsible for promoting products, services, or brands using online channels. Their goal is to attract and engage customers through digital strategies. The role can include:
- Search Engine Optimisation (SEO) – Improving website rankings on Google.
- Pay-Per-Click (PPC) Advertising – Running paid ads on platforms like Google Ads or Facebook Ads.
- Content Marketing – Creating blog posts, videos, and infographics.
- Social Media Marketing – Managing and growing social media accounts.
- Email Marketing – Engaging customers through email campaigns.
- Analytics – Measuring and optimising marketing performance.
Digital marketers work across various industries, from e-commerce and finance to healthcare and entertainment.
What Skills Are Needed to Become a Digital Marketer?
To succeed as a digital marketer, you need both technical and soft skills:
Technical Skills
✅ SEO & Keyword Research – Understanding how to optimise content for search engines.
✅ Google Analytics – Tracking website traffic and user behaviour.
✅ Social Media Management – Running campaigns on Facebook, Instagram, LinkedIn, and TikTok.
✅ Content Creation – Writing blog posts, designing graphics, and editing videos.
✅ Paid Advertising (PPC) – Managing ads on Google Ads, Facebook Ads, and LinkedIn Ads.
✅ Email Marketing – Using platforms like Mailchimp or HubSpot.
Soft Skills
✅ Creativity – Thinking of innovative ways to engage audiences.
✅ Analytical Thinking – Making data-driven marketing decisions.
✅ Communication – Writing compelling content and engaging with customers.
✅ Adaptability – Keeping up with ever-changing digital trends.
Do You Need a Degree to Become a Digital Marketer?
No, a degree is not required. Many successful digital marketers are self-taught or have taken alternative learning routes like online courses and certifications. Employers in the UK value practical experience, a strong portfolio, and hands-on skills over formal qualifications. There are so many online courses to teach you the exact skills you’ll need to succeed, rather than just focusing on the fundamentals of marketing.
Lots of companies and agencies also offer apprenticeships, meaning you can learn on the job whilst still getting paid.
Do You Need to Go to College to Become a Digital Marketer?
No, you do not need to go to college to enter the digital marketing industry. While college courses can provide a structured learning environment, they are not the only way to gain expertise. There are numerous free and paid online resources that can help you develop the necessary skills.
What Are the Steps to Become a Digital Marketer Without a Degree?
1. Learn the Fundamentals of Digital Marketing
Start by understanding the basics of SEO, social media, PPC, content marketing, and email marketing. Free platforms like Google Digital Garage and HubSpot Academy offer excellent beginner-friendly courses.
2. Gain Hands-On Experience
Practical experience is key. Start a blog, create social media accounts, or manage marketing for a small business. Experiment with running Facebook Ads, optimising a website for SEO, or writing blog posts.
3. Get Certified (Optional but Recommended)
Certifications can help build credibility and make your CV stand out. Some of the best free certifications include:
- Google Digital Garage – Fundamentals of Digital Marketing
- HubSpot Content Marketing Certification
- Google Ads Certification
- Meta (Facebook) Blueprint Certification
4. Build a Portfolio
Employers want to see what you can do. Showcase your work by:
- Running a personal blog or website.
- Managing social media pages.
- Creating case studies of successful marketing campaigns.
5. Stay Updated on Industry Trends
Digital marketing is constantly evolving. Follow UK-based marketing blogs such as:
- Smart Insights
- The Drum
- Econsultancy
6. Apply for Internships or Freelance Work
Gain real-world experience by offering services to small businesses or charities. Websites like PeoplePerHour, Upwork, and Fiverr are great for starting as a freelancer.
Where Can You Find Digital Marketing Jobs?
There are various job boards and freelance platforms to find digital marketing roles:
1. Job Boards
- Indeed.co.uk
- TotalJobs
- Reed.co.uk
- MarketingWeekJobs.co.uk
2. Freelance Platforms
- PeoplePerHour
- Upwork
- Fiverr
3. Networking & LinkedIn
- Connect with professionals in LinkedIn groups.
- Attend digital marketing events like BrightonSEO or Social Media Week London.
How Long Does It Take to Become a Digital Marketer?
The timeline depends on how much time you dedicate to learning and practising.
- 3–6 months – If you study consistently and apply skills through real projects.
- 6–12 months – If you learn part-time alongside other commitments.
- 1–2 years – If you gradually build experience and start freelancing or interning.
How Much Does a Digital Marketer Earn in the UK?
Salaries in digital marketing vary based on experience, location, and specialisation.
- Entry-Level Digital Marketer: £22,000 – £30,000 per year
- Mid-Level Digital Marketer: £30,000 – £50,000 per year
- Senior Digital Marketer: £50,000 – £70,000+ per year
- Freelance Digital Marketer: £150 – £400 per day, depending on expertise
What Online Resources Can I Use to Become a Digital Marketer?
Here are some of the best free and paid resources to learn digital marketing:
Free Resources
- Google Digital Garage – Fundamentals of Digital Marketing
- HubSpot Academy – Free marketing certifications
- Meta (Facebook) Blueprint – Learn Facebook & Instagram advertising
- SEMrush Academy – SEO & content marketing courses
Paid Resources
- Udemy – Courses like “The Complete Digital Marketing Guide”
- Coursera – Digital marketing specialisation courses
- LinkedIn Learning – In-depth marketing training
Communities & Blogs
- Reddit – r/digital_marketing
- Smart Insights – UK-based digital marketing insights
- Neil Patel’s Blog – SEO and content marketing tips
Final Thoughts
Becoming a digital marketer without a degree is entirely possible. With the right skills, experience, and a strong portfolio, you can build a successful career in this growing industry. The key is continuous learning, hands-on practice, and staying updated with the latest trends.
Start today by taking free courses, experimenting with social media, and gaining real-world experience. Your future in digital marketing is in your hands!